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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. Come see us, give us a call at  or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Jack Hill
Tim in Preowned was awesome. No pressure sales and worked easily with me on my purchase. The finance guys were great and answered all my questions. I have bought two boats and a UTV from Sunrise. All my experiences have been awesome, and I will keep coming back for my Power sports needs. Thanks, Sunrise!!
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Shonda Barrios
Ernie was amazing as well as Jimmy! My experience was awesome! (Employee: Ernie Watson)
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Rick Lucas
Would not let me pull down the salesman Ridge Tallie Ernie also, both were very good at their jobs, and we was well pleased with both of them
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Sharrell Bolin
Got me taken care of in a professional timely manor. (Employee: Ernie Watson)
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Danny Britt
Very good experience Tim was very knowledgeable about my s x s. He answered all my questions and pointed me in the right direction. Only one thing when it came time to load and strap everyone disappeared other than that it was great. Thank you.
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Bruce Allbee
Jeff helped me get the bike i wanted. Thanks Jeff
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Chris Dinwiddie
I have bought several toys now from sunrise always and excellent experience they always go above and beyond would recommend anyone go check them out.
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Jesse Benning
Jakob was the real deal. A great salesman, very awesome guy. Felt like I knew the guy personally after we had purchased a sxs from him. A very great experience. I would definitely buy from sunrise again in the future!
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William Hearn
Dealt with Jay Curtis. It was a great experience! I had trouble deciding between the KLR and the XR650 Honda. Jay was patient and the rest of the crew were very informative. Mario at the Polaris store was great to work with as well!
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Scott Hulen
Everyone did a great job I dont remember but his name to help me but quick and easy. Got everything done no hassle Good job everybody