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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. Come see us, give us a call at  or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Colin Lietz
Easy, smooth transaction. Everyone was great to deal with from start to finish. Bike was ready to ride off the showroom floor. They sent me out the door with a full tank of gas, fresh oil change, new tire, and a helmet! I could tell these folks not only ride motorcycles themselves, but truly strive to treat their customers right. That's rare these days. Rode the bike 550 miles home without any issues. I will not hesitate to return to Sunrise. Thanks!
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Destiny Sterka
Keith was so great. He reached out yesterday and helped my husband and I with some questions and recommendations. He was very friendly and was able to answer all of our questions and concerns. We'll never buy Motorcrafts from anywhere else!
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Franklin Minnie
Awesome experience thanks Keith for all your help
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Beverly Baier
Very fast and friendly service.
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Earl Franklin
I love my new bike they helped me get the deal I will send people yall way
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Terry Pickering
Sales team was very professional and easy to work with. I am happy with my bike.